About Us

Founded on the belief that even the smallest detail can define your style, RARE® was created to bring premium, minimalist beanies to people who appreciate clean design and everyday comfort.

We don't chase trends

We perfect one product and do it with intention.

Our focus on quality, fit and timeless aesthetics means every RARE® beanie is made to feel good, look good and last.

From the softness of the knit to the subtle branding, each piece is crafted to elevate your daily wear.

 We're the brand you choose when you want something simple, something stylish, something RARE®.

One purpose,

 RARE®-beanies built different.